What is the velocity assigned to the gazebo-ros-conrtol controller

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When I create a transmission for the wheels of my robot like this

  <transmission name="tran_robot_wheel">
    <type>transmission_interface/SimpleTransmission</type>
    <joint name="wheel_joint">
      <hardwareInterface>hardware_interface/EffortJointInterface</hardwareInterface>
    </joint>
    <actuator name="wheel_motor">
      <hardwareInterface>hardware_interface/EffortJointInterface</hardwareInterface>
      <mechanicalReduction>1</mechanicalReduction>
    </actuator>
  </transmission>

or

  <transmission name="tran_robot_wheel">
    <type>transmission_interface/SimpleTransmission</type>
    <joint name="wheel_joint">
      <hardwareInterface>hardware_interface/VelocityJointInterface</hardwareInterface>
    </joint>
    <actuator name="wheel_motor">
      <hardwareInterface>hardware_interface/VelocityJointInterface</hardwareInterface>
      <mechanicalReduction>1</mechanicalReduction>
    </actuator>
  </transmission>

And I configure the controller as so

  joint_wheel_controller:
    type: effort_controllers/JointVelocityController
    joint: wheel_joint
    pid: {p: 100, i: 10, d: 0.1}

or

  joint_wheel_controller:
    type: velocity_controllers/JointVelocityController
    joint: wheel_joint
    pid: {p: 100, i: 10, d: 0.1}

And I run the simulation and sent a command to both left and right wheel to set velocity to 1.0

rostopic pub /robot/joint_wheel_controller/command std_msgs/Float64 "data: 1.0"

The robot moves about 1 meter in 10 second. The robot wheel turns once around in about 8 seconds. What kind of velocity unit is that? How do I convert it to m/s?